TV And Radio Advertising SpecialistPost Your Job Now
TV And Radio Advertising Specialist
While the Internet may be the most popular, and arguably most approachable, form of advertising in the modern day, there are still many other advertising channels that can benefit the modern business. Newspaper and magazine advertising, for example, can help you to reach a very specific audience. TV and radio advertising remains a highly viable and beneficial method of advertising a business as well.
Most people still watch TV, even if our viewing habits have changed, while the radio is popular in cars and other vehicles, as well as in offices. Both forms of media provide the savvy business owner with opportunity to increase the breadth and scope of their audience.
There are advantages and disadvantages to both forms of advertising, but a TV and radio advertising specialist will be able to help you make the most of these advertising channels. TV and radio advertising agencies can help with the production of the advert, they can also deal with media buying to help ensure that you get the best advertising cost deal, and they can even perform roles like casting for voiceovers or actors to appear in the ads.
At ProMatch Solutions, we can connect you and your business with radio and TV advertising specialists, as well as media buyers and other professionals. Our system will match you with the service providers that most closely match your requirements. We can provide you with local freelancers that can provide you with the advantages of TV advertising to help propel your business to the next level.
Advantages Of TV Advertising
TV advertising is often overlooked for being too expensive. While it is true that a national or global advertising campaign, at prime time, on a major TV channel would be too expensive for all but the very biggest companies, a professional media buyer or TV advertising specialist can find ways to reduce TV advertising costs. By using smaller TV channels, or alternative time slots, or even by advertising on catch-up and other TV media channels, it may be possible to enjoy affordable, prestigious, high quality advertising space.
- TV advertising can reach a very large audience in a relatively short space of time. The exact number of people that see your ad will be determined by the time and channel that it’s shown.
- Although attention levels have dropped off since people have become more inclined to watch TV while also using mobile phones, people are at their most attentive while sat in front of the TV screen.
- TV content is truly multimedia. Radio only allows for audio, while newspapers and magazines are visual only. Websites can offer multimedia, but they do not offer the same potential reach as a TV advertising campaign. TV ads combine reach with the ability to incorporate text, visual, and audio elements to the campaign.
- You can be extremely creative with TV ads. There are rules to follow, but while people ignore or move on from ads after a second or two, if they aren’t interested, you hold the attention of TV viewers for longer.
Advantages Of Radio Advertising
Radio advertising is a great way of enjoying local coverage. Cost tends to be a lot lower than with TV advertising campaigns, but you are restricted to audio ads only.
- TV and print ads can cost tens or hundreds of times more than radio advertising, and while you may need a voice actor to read the ad, radio advertising costs are usually much lower than TV ad costs.
- It’s possible to get a radio ad ready in a few weeks, from conception to completion, and some local radio stations can air your ad in just as short a space of time. There are few methods of advertising that provide this kind of timely publication.
- One of the most common places that people listen to the radio is in their car. You have a captive audience. While drivers are able to change radio station, they rarely do, and this means that they are more likely to hear the whole of your ad.
What Does A Media Buyer Do?
Whether you are looking into TV or radio advertising, one of the services that you will require is that of a media buyer. A media buyer finds, negotiates and buys advertising space or air time on behalf of clients. They can help you to identify the best channels, according to demographics and costs, and then they can help to seal the best possible deal. Experienced media buyers may have existing relationships with TV and radio companies, which can provide you with even better rates.