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Direct marketing enables you to cut out the middleman. There’s no need to use third party advertising professionals to market your products, because a digital marketing agency or freelancer can perform all the marketing work for you. They build lists, create marketing communications, and they ensure that the message is delivered to as many of your leads as possible.
Although pay-for-performance models are available with some professionals, it is more common to pay a flat fee for the service. Telemarketing and direct mail marketing are among the traditional forms of this type of marketing, and despite businesses’ increased reliance on search engine and social media marketing, they still offer an effective and viable means of marketing a business. Email and SMS marketing, and even social media marketing, can also be considered methods of direct marketing.
At ProMatchSolutions we connect buyers to suppliers. If you are looking for a local direct marketing professional, post your job details with us today and our unique lead matching service, backed by our team of dedicated customer service professionals, will do the rest for you. You only receive messages from qualified professionals that match your criteria which means that you won’t have to deal with unwanted sales calls. What’s more, it doesn’t cost a penny to post a job with us.
What Is Direct Marketing?
Direct marketing is a method of marketing whereby you sell products or services directly to the customer. It is in contrast to methods of marketing that require the use of a third party, for example selling your products in other shops or using a broker to sell your financial services. Although it is sometimes overlooked, with preference given to SEO and SMM, direct marketing is still a highly effective means of promoting a business and the services or products that it has to offer.
Types Of Direct Marketing
There are a number of different methods of direct marketing. Determine the type you would like to implement for your business, and ensure that the individual or business that you use offers this kind of service.
- Direct Mail Marketing – Direct mail marketing is the sending of company sales literature or documentation directly to your target buyers. This documentation may include sales letters but also flyers and brochures, catalogues, and even postcards. Mailing lists are usually made up of all individuals in a specific area, or those that are found on a mailing list.
- Telemarketing – Telemarketing requires the contacting of potential clients using the telephone. Telemarketing can be used to sell directly to clients, or it can be combined with direct mail marketing to chase up and follow up on leads.
- Email Marketing – Email marketing is very similar to direct mail marketing, except that it has a number of distinct advantages. It costs a lot less to run an email campaign, because you don’t have to pay to have emails delivered to a person’s Inbox. It also allows some multimedia content, and it also allows you to send a series of emails, as long as you have permission to do so.
- SMS Marketing – The majority of people have a mobile phone, and SMS marketing means sending text messages to these phones. A list of phone numbers can be generated from capture forms on your website. They can also be bought or procured.
Advantages Of Direct Marketing
Direct marketing virtually ensures that the recipient is exposed to your brand, and depending on the type of direct marketing campaign you undertake, there is a very high chance that recipients will read or listen to your message.
Direct marketing is not a blanket form of marketing communication. Your message is typically only delivered to people that you believe have a passing interest in the product or service that you provide. This helps to reduce costs while increasing conversions, giving your marketing a campaign a much better ROI than you would enjoy with an unsolicited campaign.
Choosing A Direct Marketing Professional
When it comes to choosing the best direct marketing consultant, it is all about choosing the one that has relevant experience. If you are looking to establish a telemarketing campaign, then it would be pointless and ineffective to employ a specialist in SMS marketing.
Obviously, budget is also important, but if you get a good marketer, they will be able to help reduce costs while tightening up your messaging criteria.
They need a keen eye for detail, and they need to take spam and opt-in preferences seriously. It is your reputation, and that of your business, on the line.